
Why Your Water Matters
Your family drinks it, cooks with it, showers and bathes in it every day.
What's in Tap Water
Chlorine
Added at the treatment plant to disinfect water; affects taste and smell.
Chloramine
A chlorine-ammonia disinfectant some utilities use instead of chlorine.
Disinfection Byproducts
Form when disinfectants react with organic matter; people filter to reduce them.
Lead from Older Pipes
Older homes and service lines can leach lead into water after it leaves the plant.
Hardness and Scale
Minerals that leave white scale on fixtures and shorten appliances.
Sediment
Sand, grit and fine particles, common in well water.

It's Not Just Drinking Water
Your skin is exposed in the shower and bath, and hot water and steam carry chlorine smell into the air your family breathes.
A pitcher or fridge filter only covers one glass. Whole-home filtration covers every tap, every shower, every appliance — the moment water enters your home.

Why Western New York Homeowners Care
Western New York has older housing stock, and some neighborhoods still have lead service lines or older plumbing that can leach lead after water leaves the treatment plant.
Our municipal water comes from lakes and rivers and is treated with chlorine or chloramine. Out in the rural areas, private wells bring their own challenges — sediment and hardness that build up over time.

What Filtration Can and Can't Do
Whole-home filtration reduces contaminants in your water — chlorine, chloramine, lead and sediment. It keeps healthy minerals and protects your appliances from scale.
It is not medical treatment, and we'll never claim it cures or prevents anything. What we will do is be honest with you about what it does and what it doesn't, so you can decide with confidence.
Not sure what's in your water? Book your free water test.
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Get Your Free Water Test + Virtual Consultation
- Talk to Jeff by phone or Zoom
- Find out what's in your water
- No pressure, no obligation
Areas We Serve
Serving the Buffalo and Rochester regions. Virtual consultations available anywhere in the US.