
Whole-Home Water Filtration in Clarence, NY
Protect your home, appliances and family with cleaner water at every tap.
Your Local Water Filtration Company in Clarence
Clarence is a mix — Clarence Center, Harris Hill, Swormville, and the East Amherst border — with both public water and private wells. On well water, sediment and hardness are the main concerns; on public water, it's chlorine. The larger, newer homes here also mean homeowners protecting high-end appliances and fixtures.


The Need for Water Treatment in Clarence
well-water sediment is one of the top concerns we hear from Clarence homeowners. Private wells in Clarence can carry sand, grit and fine sediment. A whole-home Pure Way system, installed by a local authorized dealer, reduces chlorine, chloramine, lead and sediment at every tap — with no wastewater, no electricity, and no service fees.
Common Water Concerns in Clarence
Well-water sediment
Private wells in Clarence can carry sand, grit and fine sediment.
Hard water scale
Hard water leaves scale that shortens water heaters and fixtures.
Chlorine on public water
Municipal water carries chlorine that affects taste and smell.
How It Works
Three stages of whole-home filtration, engineered for flow and long life.
01
Captures contaminants early
Catches larger particles before they move deeper into your plumbing.
02
Holds ultra-fine particles at the nanoscale
Without restricting flow, so there's no pressure loss.
03
Reduces chlorine, chloramine and byproducts
The treatment chemicals and byproducts that affect taste, smell and how water feels on your skin.
Pure Way vs. Reverse Osmosis
About 1/3 the cost, no wastewater, minerals kept — and whole-home coverage.
Services Available in Clarence
2Ultra03 Platinum Laundry System
Clean laundry with little to no detergent.
Learn moreStainless Steel Mesh Sediment Pre-Filter
Washable protection from sand and grit.
Learn moreWhole Home Water Filtration
Cleaner water at every tap.
Learn moreDrinking Water RO (Vital Duo & Vital Trio)
Bottled-water quality at your kitchen sink.
Learn moreUltra Descaler Scale Protection
Salt-free protection from hard water scale.
Learn moreFine Sediment Pre-Filter
Captures the fine particles mesh lets through.
Learn moreWhy Clarence Homeowners Choose Aeon Apparel
A local, owner-operated dealer — not a national chain or a call center.
Local to Clarence
Jeff is based in Kenmore and serves Clarence families personally. When you call, you get the owner — not a call center.
No Pushy Home Visit
Most consultations happen by phone or Zoom. Honest answers, no high-pressure in-home sales pitch.
Lifetime Housing Warranty
Premium, lead-free materials and a lifetime warranty on the system housing. 1-year warranty on filters.
Your 3 Steps
01
Book a free water test
Phone or Zoom consultation, no in-home visit required.
02
Get a recommendation
Built for your home's water and your family's needs.
03
Professional install
With a lifetime housing warranty.

Meet Jeff
I'm Jeff Morreale, a Western New York business owner for 20 years. When you call, you get me, not a call center. I handle every customer personally — from the first phone call to the final install and beyond.
No pushy in-home sales visit. Just honest answers, a clean professional install, and filter reminders when it's time.
Book a call with JeffReal Experiences. Real Results.
[Customer testimonial placeholder] Our water tastes noticeably cleaner and the shower feels softer. Jeff walked us through every step.
— Sarah, Clarence
[Customer testimonial placeholder] No pushy sales visit. Just a honest phone call and a clean, professional install.
— Mike, Amherst
[Customer testimonial placeholder] We were worried about lead from our old pipes. Jeff answered every question and the system has been flawless.
— Jen, Lancaster
[Customer testimonial placeholder] Laundry comes out softer with way less detergent. Wish we'd done this years ago.
— Tom, Alden
Frequently Asked Questions
Does it work on well water in Clarence?
Do I need a sediment pre-filter?
Will it protect my appliances?
How much does a system cost?

Get Your Free Clarence Water Test + Consultation
- Talk to Jeff by phone or Zoom
- Find out what's in your water
- No pressure, no obligation
Areas We Serve
Serving the Buffalo and Rochester regions. Virtual consultations available anywhere in the US.