Jeff's Story
I'm Jeffrey Morreale — most people call me Jeff. I'm the owner of Aeon Apparel, Inc., based right here in Kenmore, New York, serving the Buffalo and Rochester regions of Western New York.
I've spent 20 years as a business owner in Western New York, with 25 years in sales and 20 years in project management. Along the way I put in 10 years of B2B graphic and web design and 11 years of B2C design — so I know what it means to build something that looks right and works right, and to manage a job from start to finish on time.
I came to water filtration through my business network. I chose Pure Way because it does more for less than the reverse osmosis systems everyone else sells — about a third of the cost, a small footprint with no big tanks, no wastewater, no electricity, and no service fees. It's filtration technology with a decades-long track record in the dental industry, now installed in homes across the US.
I care about what my own family drinks and bathes in. When you call (716) 555-0142, you get me — not a call center, not a sales rep reading a script.
Two Decades Behind the Work
Water filtration is my newest chapter, built on a long career of running businesses, selling, managing projects and designing for real people.
20
Years as a business owner
25
Years in sales
20
Years in project management
10
Years in B2B graphic & web design
11
Years in B2C design
11
Years running Aeon Apparel, Inc.
What Customers Say About Jeff
The words families use most often when they describe working with me.
Personable
Positive
Professional
Reliable
Always available
Concerned about your family's health
Knowledgeable
Organized
Gets the job done on time
How Jeff Works
No high-pressure in-home sales visit. Just a calm, honest conversation about your water and your home.
- Free phone or Zoom consultation — no pushy home visit
- A free estimate built around your home's water
- An honest recommendation, not a one-size pitch
- A professional install, done on schedule
- Ongoing support and filter reminders from Jeff
Who I Built This For
My ideal customers are health-conscious homeowners, ages 30 to 65, across Western New York.
Health-focused families
Homeowners who care about what their family drinks, cooks and bathes in every day.
Mothers & parents
Parents of young kids who want cleaner bath and shower water and fewer chemicals at home.
Homes worried about lead
Families in older homes concerned about lead from service lines and older plumbing.
Referral program: customers earn money for every referral that buys a system.
Ask Jeff about referralsWhere the Water's Always Cleaner.
Book a Call with Jeff
- Talk to Jeff by phone or Zoom
- Find out what's in your water
- No pressure, no obligation
Areas We Serve
Serving the Buffalo and Rochester regions. Virtual consultations available anywhere in the US.
Buffalo & Northtowns
Not sure what's in your water? Book your free water test.
Schedule Now